Modelo Especial has undoubtedly charted a remarkable journey to become the best-selling beer in the United States, reflecting not just a shift in consumer preferences but also the tenacity and quality behind the brew itself. As we look into 2024, the numbers paint an impressive picture: a 12% spike in sales that underscores the beer’s rising star. What’s particularly striking is how Modelo, a brand that many might not have considered just a few years ago, has stepped into the limelight by overtaking the once-unshakeable Bud Light. According to NielsenIQ, by August 2023, Modelo had captured 8.34% of the U.S. beer market, inching past Bud Light’s 8.28%. This impressive feat signals both a shift in the beer landscape and a celebration of a rich heritage.
The story of Modelo began in 1925 in Mexico City, where the founders of Cervecería Modelo set out with a vision—to create a premium lager that embodied the artistry of German brewing traditions. It was not just about brewing beer; it was about crafting an experience that anyone could enjoy. The immediately recognizable clear bottle, adorned with a gold seal, serves as a testament to their dedication to excellence and attention to detail. For many who have yet to discover it, Modelo Especial stands alongside other beloved Mexican beverages such as Negra Modelo, Victoria, Sol Cerveza, and Estrella Jalisco—all playing their unique roles in showcasing the diversity of flavors originating from Mexico.
It’s important to understand that Modelo didn’t just pop onto the American scene without considerable effort. After laying roots in its home country, this enticing lager first graced American store shelves in 1990, carefully making its way into the hearts of American beer lovers. The pivotal moment came in 2013, when Constellation Brands took the helm of its U.S. distribution. They implemented clever marketing strategies that emphasized not only the beer’s quality but also its heritage—showcasing its story as one intertwined with celebration and community.
What makes Modelo Especial stand out in a sea of pale lagers is its undeniable character. With a modest 4.4% alcohol by volume, this beer delivers a refreshing finish that feels just right for any occasion. Take a moment to savor the harmonious aroma of orange blossom honey mixed with crisp herbal notes. The dryness and well-rounded mouthfeel, coupled with a touch of citrus brightness, create an experience that resonates with both beer aficionados and those simply looking to enjoy a cold one during a backyard barbecue or a night out with friends.
When you crack open a Modelo, you’re not just sipping a beverage; you’re partaking in a legacy that emphasizes unity and celebration. It’s a drink that elicits memories shared with loved ones, caught in laughter over tacos, or toasting at a birthday party, reminding us that some of life’s happiest moments are best savored with a bottle in hand.
As we embrace this exciting chapter in the beer industry, Modelo Especial’s ascent to the top is a reflection not only of its quality but also of the changing tastes of beer drinkers across the country. The journey may have taken decades, but in the world of beers, sometimes the best stories are those that have taken a little longer to unfold—and Modelo’s journey is a testament to that.
