Certain items—like gochujang and spicy honey—have been gaining traction for quite some time and are poised to enter the mainstream. Others are elevated iterations of products you may already incorporate, such as premium olive oil and jarred legumes over their canned counterparts. Regardless of the origins of these ingredient trends, get ready to encounter them ubiquitously in 2025— including in your own kitchen.
While we cannot definitively predict which ingredients will emerge as the main attractions this year and which will slip into anonymity, we can draw some informed conclusions. We’ve analyzed sales trends in supermarkets and the food service sector, in addition to observing ingredients on the rise that have yet to gain widespread attention. Here are the items we believe individuals will be cooking with this year.
1. Peppers
Peppers are anticipated to make a significant impact in 2025. You might envision bell peppers, but there’s an entire array to discover. In addition to these and other sweet varieties, like pointed peppers, a diverse array of chile peppers exists. It seems likely that this year people will not only revisit bell peppers but also explore new chile pepper varieties they have yet to try.
Both fresh and dried peppers are utilized in numerous dishes, from the dried chiles in birria to freshly charred padron peppers that can be consumed whole. This could be the year you delve into the world of peppers and learn about different types, from mild ancho chiles to more piquant varieties, such as Scotch bonnets.
When working with dried peppers, there’s a bit more effort required, as you need to grind them into powder or rehydrate them prior to use, but it’s quite manageable once you get accustomed to it. Fresh peppers can simply be diced or sliced and sautéed across a variety of dishes. Moreover, there are numerous options for pepper utilization, including pickling or making hot sauce.
2. Yuzu
You might already be familiar with yuzu, but 2025 is set to be its breakout year. Presently, it appears occasionally as a component in Japanese cuisine or flavors an artisanal seltzer, but we believe it’s on the verge of becoming a more prevalent ingredient used by home cooks.
However, perhaps you’re still curious about what this enigmatic ingredient is. Yuzu is a citrus fruit indigenous to East Asia, possessing a bright, tangy flavor that combines elements of lemon, orange, and grapefruit. It has a bumpy yellow rind, and its juice and zest are used similarly to lemon or lime. It’s commonly found in Japanese, Korean, and Chinese culinary practices, yet it’s only just beginning to gain traction in the U.S.
Yuzu can be incorporated into a variety of dishes. It’s suitable for both sweet and savory preparations, meaning it can feature in anything from cheesecake to traditional Japanese ponzu dipping sauce. You can even include yuzu in pasta sauce. While it may be somewhat challenging to locate outside well-stocked Asian grocery stores, it’s certainly worth the hunt.
3. Artisanal pickles
At times, product trends aren’t necessarily about innovation and experimenting with new ingredients but rather improving an old classic. Artisanal pickles exemplify this point and are anticipated to rise this year. The market for artisanal pickles is projected to increase by over $4 billion by 2030, according to Business Wire. Hence, you can get ahead of the curve by stocking your pantry with them now.
These pickles offer a wide variety of options. You have traditional favorites like dill and bread and butter pickles, along with spicy varieties and unique flavors. However, there’s also a trend moving beyond the classic pickled cucumber, with more unexpected ingredients being pickled, such as mooli radish, garlic, or pineapples. The finest of these are often handcrafted in small batches by independent makers. Be on the lookout for them at farmers markets or quaint delis.
If you’re eager to integrate artisanal pickles into your culinary repertoire, there are countless ways to experiment with them. They work wonderfully in sandwiches and salads or tucked within burgers. Moreover, there are numerous methods to utilize pickles in cooking rather than simply as a raw ingredient. You could batter and fry them, incorporate them into soups, use them on pizzas, or even include them in savory pancakes — and that just scratches the surface. Their flavor might become subdued when cooked, which could be a positive or negative aspect based on your tastes.
4. Fungi
Although fungi have never truly fallen out of favor, they are anticipated to be particularly fashionable this year. One factor contributing to their current popularity is their nutritional benefits and health attributes. There’s a buzz around functional fungi – like reishi and turkey tail — renowned for their high antioxidant content and multitude of health advantages.
While functional fungi are predominantly found in beverages and supplements, we foresee their more widespread use in 2025. This rising interest in mushrooms for wellness is likely to transition into a surge in their presence on restaurant menus and an increasing number of home cooks experimenting with them. This trend is also associated with a growing fascination with plant-based diets.
It appears that home chefs will begin to diversify beyond staples such as button and cremini, experimenting with a wider array of fungi than ever before. Large, meaty king oyster mushrooms might be popular, as they can be shredded or cooked similarly to scallops; the petite, quick-cooking enoki; the richly umami-filled porcinis; or the earthy, intricate chanterelles. Fungi excel in a vast array of dishes from pastas and risottos to tacos and steaming bowls of ramen. Their adaptability is a key selling point, allowing enthusiastic cooks to innovate in various ways.
5. Spicy Honey
If you’re in tune with the newest food trends, you’ve likely already noticed spicy honey. However, this delightful sweet-and-spicy concoction is poised to gain even more prominence in 2025. Anticipate it being drizzled generously on pies at your favorite pizzeria, utilized to glaze wings, and offered as a dipping sauce for everything from tater tots to halloumi fries. This means it’s an excellent opportunity to start incorporating it into your cooking at home if you haven’t yet.
But first, you might wonder, what exactly is spicy honey? Essentially, it’s honey blended with chiles or other spicy elements to add some heat. It maintains all the sweetness of honey with a fiery kick. While it might appear to be a recent craze, it has actually been part of Brazilian cuisine for centuries, used for both culinary and medicinal purposes. Though you can purchase it at stores, creating it yourself is also a breeze. You can opt for the quick method — by combining hot sauce and honey — or the slower method, which involves infusing chile peppers in honey until it reaches your desired heat level.
Once you have your spicy honey, it’s versatile for countless recipes. Naturally, it can be used as a drizzle or condiment, but it’s capable of much more. It functions wonderfully in glazes and marinades, providing sweetness and heat while assisting ingredients in becoming caramelized and sticky. Beyond savory dishes, it also adds a delightful touch to desserts and beverages.
6. Premium Olive Oils
In 2025, we anticipate that individuals will choose to invest in higher quality olive oils. This will not be your standard olive oil for roasting or frying, but rather a special indulgence for finishing dishes — drizzling it on pasta or swirling it into soups. While premium olive oil may seem like an extravagant purchase with increasing food costs, consider it akin to a fine bottle of wine. It’s a little luxury — and one that will outlast a nice pinot noir.
One driving factor behind this trend is that the typical supermarket olive oil is likely compromised. Fraudulent practices are rampant in the industry, with products labeled as extra-virgin olive oil often mixed with cheaper oils. Additionally, reports suggest that olive oil prices are predicted to plummet. You won’t have to invest $20 in an average bottle of grocery store olive oil anymore, freeing up funds for something special.
Furthermore, many individuals are beginning to recognize that not all olive oils are equal. Much like artisan coffee, distinctions exist between the flavors of olive oil from varying regions, olive types, altitudes, and more. So, it can be worthwhile to seek out high-end selections. Don’t be surprised if you conclude the year with a pantry filled with quality bottles. Just remember not to store it like wine — olive oil is best consumed within 12 months.
7. Gochujang
Gochujang is essentially the successor to sriracha. Its popularity has been on the rise, transitioning from relative anonymity outside of South Korea to becoming a sought-after ingredient among food enthusiasts. In 2025, anticipate seeing gochujang spicy wings on menus nationwide, and gochujang mayo accompanying burgers and fries.
If you haven’t acquired a tub of gochujang yet, consider doing so from your local supermarket that carries Korean products. Its combination of sweetness and heat attracts many, along with umami elements and a slight funk from the fermented soybeans. This quality distinguishes it from other hot sauces and chile pastes available. It features a thick texture, making it unsuitable for drizzling over dishes like traditional hot sauce, but it blends beautifully with other
You can incorporate it into various types of dishes, such as soups, stews, and curries, ranging from classic Korean recipes to a simple pot pie filling. This is an effortless method to infuse a surge of spice and umami taste simultaneously. Additionally, it serves as a critical component in homemade hoisin sauce, enhancing its richness and intricacy compared to the commercially available versions. Furthermore, you can blend it with mayonnaise to create a dipping sauce or even stir some into a boxed mac and cheese while preparing it. The possibilities are almost limitless.
8. Seaweed
Seaweed is poised to make a significant impact in 2025, and the reasons are clear. Edible seaweed has been integral to many Asian cuisines for centuries. However, it is now gaining popularity across the globe as individuals seek innovative ways to eat healthily and sustainably. From sushi rolls to seaweed snacks, it’s becoming increasingly frequent to find these ocean greens on menus and in supermarkets — and we forecast that you’ll be incorporating it into your cooking this year.
Multiple types of seaweed are available, including nori, wakame, kombu, and dulse. Each type carries its own taste and culinary applications. Nori works well for wrapping sushi or crumbling over rice, while wakame is a favored addition to soups and salads. Kombu is utilized in making dashi, the foundation for numerous Japanese broths — plus, it can help reduce gas from beans by breaking down their starches during cooking.
The environmentally friendly qualities of seaweed further contribute to its increasing popularity. It requires no freshwater, fertilizer, or land to cultivate and can also aid in combating climate change by absorbing carbon dioxide. In 2025, anticipate seeing seaweed featured in everything from pastas to plant-based meats as both chefs and home cooks embrace its versatility. Although there might be a learning curve when you first begin cooking with it, don’t let that deter you. Start with some reliable recipes and progress from there.
9. Pistachios
Could 2025 mark the rise of the pistachio? You may purchase them in their shells, salted and perfect for munching, or perhaps pistachio ice cream is your favorite indulgence, but we foresee them being utilized in a lot more ways this year. Their rich nuttiness, mild sweetness, and bright green hue render them an attractive addition to a variety of dishes.
This surge in popularity is likely due to the Dubai chocolate bar that has been making waves online. It’s stuffed with pistachios and crispy knafeh pastry. Out in the culinary world, you may find pistachio in croissants, pastries, chocolates, cakes, and much more. However, as with many food fads, this trend will extend to home cooking as well.
While whole pistachios work wonderfully in numerous recipes, pistachio cream is ideal for desserts. This Italian treat is crafted from ground pistachios combined with other components such as sugar, butter, and milk or cream. It’s perfect for making fillings for pastries, sandwich cookies, truffles, and other sweet delights. Nonetheless, there are also savory pistachio dishes, including pesto, gremolata, and risotto.
10. Sour cherries
Sour cherries are experiencing a surge in popularity, and 2025 is anticipated to be the year they make their presence known in kitchens everywhere. While sweet varieties have long been a favorite in desserts, sour cherries are finally receiving their due. Their tartness allows for versatility, enabling them to transcend sweet dishes. From cocktails to savory sauces, expect sour cherries to appear in various recipes this year.
The equilibrium of sweetness and tang is a part of their allure, enriching a wide array of dishes. You might create a sour cherry reduction to complement your protein of choice or a sharp, zesty chutney to accompany a cheeseboard. Naturally, sour cherries excel in baked goods, too. Their tartness balances richer ingredients like chocolate or vanilla. Whether you’re preparing savory or sweet dishes, they certainly have a role in your culinary toolkit.
You can enjoy them fresh during their brief summer availability, but they also taste almost as good when frozen or preserved. This means you can always have them at hand to experiment with or enhance a dish. There are some classic recipes — such as Black Forest cake — that highlight sour cherries, yet we believe they will be featured far beyond these traditional uses before the year concludes.
11. Masa
It may seem unusual for masa to be regarded as a food trend, considering its use in Latin American cuisine for thousands of years. Nevertheless, trends can always make a comeback. If you’ve been observant, you might have noticed a growing presence of masa-based recipes on menus. There are even restaurants dedicated solely to masa. However, in 2025, we anticipate it becoming a more prevalent ingredient in home cooking as well.
Perhaps you’re still unclear about what masa is and how to utilize it. Masa is a dough created from ground corn. Yet, at home, it is typically produced by combining masa harina (a specific corn flour) with water. Traditionalists and some eateries may opt to grind their own corn, but this is not practical for the average cook.
After crafting your masa, you can utilize it in numerous ways. The most prevalent methods include shaping it into corn tortillas, arepas, and tamales. However, you can also try other alternatives like masa pancakes, sweet masa treats known as gorditas de piloncillo, chochoyotes, and various others. Once you master masa, the possibilities are endless for its application.
12. Ube
Ube is a striking purple yam originating from the Philippines, renowned for its sweet and nutty taste, making it a flexible option for a variety of dishes. It is set to take 2025 by surprise. While ube has traditionally been a mainstay in Filipino gastronomy, its popularity is rising in the U.S., making this its year. Over the past year, we’ve noticed it appearing more frequently on menus, and it will likely become a standard ingredient for home cooking as well.
Its natural purple color can easily enhance dishes without relying on synthetic food colorants. It presents beautifully in a bowl of ice cream as well as in a layered cake or a fashionable donut. Anticipate seeing ube-infused pastries dominating bakery showcases, ube pancakes and waffles featured on brunch menus, and even ube cocktails making waves at bars this year. There are numerous creative ways you might incorporate it into baked goods and other confections at home. For example, you could fill French toast with ube jam for a delightful and visually appealing filling.
But it’s not solely about aesthetics; ube has an amazing flavor too. It offers a gentle sweetness with undertones of vanilla and coconut. These sugary notes render it especially favored in dessert recipes, though it also shines in savory dishes like soups, breads, and hummus. In traditional Filipino cuisine, ube is often boiled, mashed, and transformed into jams such as ube halaya, which can be enjoyed directly as a dessert or used as a spread.
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